Photo by: Washington Athletics
UW And Dick’s Drive-In Launch Hometown Flavor Athlete Marketing Campaign
December 09, 2025 | Football, Men's Basketball, Softball, Gymnastics, Track & Field, Dawgs Unleashed
SEATTLE – The University of Washington Department of Intercollegiate Athletics and Dick's Drive-In have expanded their partnership to include influencer marketing with UW student-athletes to promote Hometown Flavor.
Dick's Drive-In, serving Seattle's favorite burgers, hand-cut fries, and real ice cream shakes since 1954, has been a partner to UW Athletics since 2023. Previous marketing activations centered around game sponsorships and have taken place in The Zone at Alaska Airlines Field at Husky Stadium and Husky Harbor, where Kenny Mayne and Danielle Lawrie tossed burgers to boaters participating in the famous Sailgating tradition before a Husky Football game.
The most recent Hometown Flavor campaign highlighted local UW athletes in the fourth iteration of the poster (UW football and UW rowing had previously been featured). Freshmen Evelyn DeYoung (gymnastics), Ally Hetzel (softball), Addison Kelly (track & field), Owen Powell (track & field) and Zaydrius Rainey-Sale (football) were selected for this year's poster shoot as Washington natives.
The poster will be a giveaway when Dick's Drive-In has a presence at Dubs Club at the Dec. 13 UW men's basketball game against Southern Utah.
Dick's Drive-In will partner with roughly 35 UW freshmen athletes this year to welcome the Washington natives to Seattle and UW.
The partnership was facilitated by Dawgs Unleashed in conjunction with Learfield's Huskies Sports Properties. View other Dawgs Unleashed activations and learn more about the opportunities available to UW student-athletes by visiting Dawgs-Unleashed.com.
About Washington Athletics
Washington athletic teams have claimed 57 team national championships across 11 different sports, beginning with its first titles in 1923 in men's rowing and women's rifle, and counting its most recent national championship, also in men's rowing (2025). Traditions of Washington Athletics include 320 Olympians and Paralympians, originating The Wave during the third quarter of a 1981 football game, the familiar Huskies nickname in 1922, and its iconic Sailgating activities and encompassing view at what is known as The Greatest Setting in college football.
About Dick's Drive-In
Since 1954, Dick's Drive-In has been serving more than burgers, fries, and shakes—we've been serving community. Born in Seattle and growing across the Puget Sound, we're proud to feed our neighbors with quality food, hard work, and care.
Discover what keeps us going strong: our story, the core values we live by, the leadership that carries us forward, and the people who make it all happen.
Dick's Drive-In, serving Seattle's favorite burgers, hand-cut fries, and real ice cream shakes since 1954, has been a partner to UW Athletics since 2023. Previous marketing activations centered around game sponsorships and have taken place in The Zone at Alaska Airlines Field at Husky Stadium and Husky Harbor, where Kenny Mayne and Danielle Lawrie tossed burgers to boaters participating in the famous Sailgating tradition before a Husky Football game.
The most recent Hometown Flavor campaign highlighted local UW athletes in the fourth iteration of the poster (UW football and UW rowing had previously been featured). Freshmen Evelyn DeYoung (gymnastics), Ally Hetzel (softball), Addison Kelly (track & field), Owen Powell (track & field) and Zaydrius Rainey-Sale (football) were selected for this year's poster shoot as Washington natives.
The poster will be a giveaway when Dick's Drive-In has a presence at Dubs Club at the Dec. 13 UW men's basketball game against Southern Utah.
Dick's Drive-In will partner with roughly 35 UW freshmen athletes this year to welcome the Washington natives to Seattle and UW.
The partnership was facilitated by Dawgs Unleashed in conjunction with Learfield's Huskies Sports Properties. View other Dawgs Unleashed activations and learn more about the opportunities available to UW student-athletes by visiting Dawgs-Unleashed.com.
About Washington Athletics
Washington athletic teams have claimed 57 team national championships across 11 different sports, beginning with its first titles in 1923 in men's rowing and women's rifle, and counting its most recent national championship, also in men's rowing (2025). Traditions of Washington Athletics include 320 Olympians and Paralympians, originating The Wave during the third quarter of a 1981 football game, the familiar Huskies nickname in 1922, and its iconic Sailgating activities and encompassing view at what is known as The Greatest Setting in college football.
About Dick's Drive-In
Since 1954, Dick's Drive-In has been serving more than burgers, fries, and shakes—we've been serving community. Born in Seattle and growing across the Puget Sound, we're proud to feed our neighbors with quality food, hard work, and care.
Discover what keeps us going strong: our story, the core values we live by, the leadership that carries us forward, and the people who make it all happen.
Players Mentioned
/ Gymnastics
C/Utility
/ Softball
Jumps
/ Track & Field
Mid-Dist
/ Track & Field
LB
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