Washington Football x World of Warcraft

Celebration of the Exclusive Deal Will Happen During Home Game vs UCLA on 11/15

SEATTLE -- The Huskies have entered into the World of Warcraft! On Tuesday, the University of Washington announced a first-ever sponsorship and NIL deal with video game developer Blizzard Entertainment as part of the 20th-anniversary celebration for World of Warcraft.

The sponsorship is being celebrated throughout the week, culminating in Friday's home football matchup vs. the UCLA Bruins, where the game will feature a "World of Warcraft" motif with fans, players, and other surprise elements that pays homage to the popular video game including:

A custom logo and digital takeover featuring unique World of Warcraft assets leading up to the game
Name, Image and Likeness (NIL) deals with University of Washington football players Carson Bruener, Denzel Boston, Jonah Coleman, Will Rogers, Camden Sirmon, Adam Mohammed, Kamren Fabiculanan, Jacob Lane, Cameron Broussard, D'Angalo Titialii, and Demond Williams Jr. to create custom content and promote the rebranding
A World of Warcraft-themed fan zone featuring different characters from the video game
World of Warcraft Mascots leading the team out onto the field
Key elements of the game featured throughout the matchup vs. UCLA including:
- Special shirts for the student section
- World of Warcraft visuals and thematics being integrated into the entire in-game video board production
- In-game World of Warcraft versions of Will Rogers, Carson Bruener, Kamren Fabiculanan, Denzel Boston and Jonah Coleman making an appearance throughout the in-stadium broadcast and on social media.

"We're excited to partner with Blizzard Entertainment in a groundbreaking collaboration that brings together the worlds of sports and gaming, highlighting our shared commitment to innovation and creativity," said Kurt Svoboda, Deputy Athletic Director for External Relations at the University of Washington. "Our football players have had the unique chance to contribute to Blizzard's 20th anniversary celebration, gaining valuable insights into the creative production process behind an iconic brand. We look forward to Friday's World of Warcraft takeover at Husky Stadium, where two powerhouse brands will come together for an unforgettable experience."

Through NIL, Washington football players had the opportunity to visit Xbox Game Studios in Redmond, Wa. where they experienced the creation of the gaming versions of themselves.

Friday night lights on Montlake...the Eclipse is coming ??

Get ready for a one-of-a-kind in-stadium experience at the @UW_Football home finale.#GoHuskies x #UWarcraft pic.twitter.com/h0WpUnY1yn
— Washington Athletics (@UWAthletics) November 12, 2024

Huskies Sports Properties, the locally based team of Learfield – the media and technology company powering college sports – is the exclusive multimedia rights holder for Washington Athletics and oversees all sponsorship agreements on behalf of the Huskies.

For more information on Blizzard Entertainment, please visit www.blizzard.com.

About Blizzard Entertainment, Inc.
Best known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and StarCraft®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry's most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android.

About Washington Athletics
Washington athletic teams have claimed 56 team national championships across 11 different sports, beginning with its first titles in 1923 in men's rowing and women's rifle, and counting its most recent national championship, also in men's rowing (2024). Traditions of Washington Athletics include 320 Olympians and Paralympians, originating The Wave during the third quarter of a 1981 football game, the familiar Huskies nickname in 1922, and its iconic Sailgating activities and encompassing view at what is known as The Greatest Setting in college football.

Schedule

Players Mentioned

Denzel Boston

Cameron Broussard

Carson Bruener

Jonah Coleman

Kamren Fabiculanan

Jacob Lane

Adam Mohammed

Will Rogers

Camden Sirmon

D'Angalo Titialii

Demond Williams Jr.

Footer

Washington University

Upcoming Events

Upcoming Event: Football at Washington State on Sep. 20, 2025 at 4:30 p.m. PT

Upcoming Event: Football versus Ohio State on Sep. 27, 2025 at 12:30 p.m. PT

Upcoming Event: Football at Maryland on Oct. 4, 2025 at TBA

Upcoming Event: Football versus Rutgers on Oct. 10, 2025 at 6:00 p.m. PT

Upcoming Event: Football at Michigan on Oct. 18, 2025 at TBA