Inside Historic adidas Football NIL Signing
October 05, 2023 | Football, adidas, Dawgs Unleashed
PORTLAND, Ore. – Washington football stars Michael Penix Jr. and Rome Odunze became the first college football athletes to sign an NIL deal with adidas, the brand announced on Oct. 3.
adidas' partnership with the University of Washington dates back to 2019 and includes efforts to invest in student-athletes across all sports while also creating programs that increase representation and visibility for a more equitable future in sport. Penix Jr. and Odunze aren't the first Huskies to join the adidas family, with softball star Kinsey Fielder joining in 2022.
For more on NIL at UW, visit Boundless Futures
BREAKING: adidas is signing University of Washington's Michael Penix Jr. (@themikepenix) and Rome Odunze (@RomeOdunze) as the brand's first football NIL athletes ?? pic.twitter.com/Ui4u7wFQWQ
— Nice Kicks (@nicekicks) October 3, 2023
"It's an honor to be joining the adidas family as one of the brand's first football NIL athletes," said Rome Odunze. "adidas is committed to empowering me to shape my brand and my future, and I'm looking forward to inspiring the next generation of athletes."
adidas' partnership with the University of Washington dates back to 2019 and includes efforts to invest in student-athletes across all sports while also creating programs that increase representation and visibility for a more equitable future in sport. Penix Jr. and Odunze aren't the first Huskies to join the adidas family, with softball star Kinsey Fielder joining in 2022.
"I couldn't be happier to be teaming up with the adidas family, I've been in the three stripes my entire college career and their support has meant a lot to me. I'm excited about this unique opportunity to help further the brand and I'm appreciative of their investment in my university, my teammates, and myself," said Heisman contender Michael Penix Jr. "adidas has shown that they're committed to student-athletes across the country and I'm thankful to be a part of their commitment."
@gqsports Michael Penix Jr. gets his feet scanned and fitted for custom cleats after signing an NIL deal with Adidas #washington #collegefootball #MichaelPenixJr #penixjr #heisman #universityofwashington ? NANANA COLA IAN ASHER EDIT Out Now On SoundCloud - Ian Asher
@gqsports Washington's #MichaelPenixJr and #RomeOdunze are named the first NIL football athletes for Adidas ?? #collegefootball #washington #ncaa #adidas #universityofwashington #football #penixjr #heisman #huskies ? original sound - DRUSKI
For more on NIL at UW, visit Boundless Futures
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